Ad of the Day: Harvey Nichols - Avoid #GiftFace
Luxury fashion retailer Harvey Nichols has unveiled its 2015 Christmas campaign focusing how to avoid 'Gift Face'.The ad shows a woman on Christmas Day faking happiness as she receives a string of...
View ArticleCelebrant or subversive? A semiotics analysis of 2015's Christmas ads
It’s that time of year again. Up go the lights, on comes Slade and out come the Christmas adverts, prompting the usual hue and cry. Beneath the humbuggery and cynical muttering about the...
View ArticleHarvey Nichols and Currys Christmas ads ‘more compelling’ than John Lewis’...
Despite the hype surrounding John Lewis’ ‘Man on the Moon’ Christmas spot the brand failed to outshine its competitors in terms of emotional engagement, according to a report. The British retailer was...
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Harvey Nichols reimagines in-store experience to remove ‘barriers to great...
Harvey Nichols has scrapped branded concessions to provide a more intimate and intuitive shopping experience that people are more likely to get at a boutique store.Having already overhauled its...
View ArticleHarvey Nichols enlists 100-year-old model for centenary Vogue campaign
Department store Harvey Nichols has selected the 100-year-old model Bo Gilbert to star in its latest glossy campaign, devised by Adam&Eve DDB.Gilbert, who was born a mere 80 years before the...
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Creative Works: Featuring BBH London, Bulletproof, Grey Paris, St Luke's...
Welcome to The Drum Creative Works, in partnership with Workfront.As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we...
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Creative Works: Featuring Leith, Don't Panic, Ogilvy & Mather and more
Welcome to The Drum Creative Works, in partnership with Workfront.As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we...
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Harvey Nichols winter ‘Britalia’ campaign steals Italian style – and they are...
Department store Harvey Nichols is underlining its luxury Italian offering by showing just how Italians feel about the fashion, food, drink and beauty products that define the nation being sold by a UK...
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Ad of the Day: Harvey Nichols enlists rare bird to model luxury jewellery...
How does one advertise an exquisite collection of rare jewellery? With the help of an endangered bird, of course.Harvey Nichols’ tongue-in-cheek print ad ‘Dead Rare’ features a rare bird draped in a...
View ArticleHarvey Nichols drops Adam&Eve/DDB after 17 years: 'this is sudden...
Department store Harvey Nichols has unexpectedly parted ways with its long-term creative agency Adam&Eve/DDB after 17 years.The agency was told the news this morning. In a brief statement, its...
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